So, commercials for Dish networks hopper started to appear in March, the hopper is basically a DVR. 8 commercials so far, 7 of which all feature the “Boston Family” as they call it, because the way they speak and say hopper is funny. Now I use to live in Boston for many years, so I fully appreciate the accent and I admire what Dish tried to do here, For the most part they caught the essence of a Boston family.
A few weeks ago they unveiled their ad hop feature, and with this you can choose to completely skip the ads in your programming. This of course, did not go over smoothly with tv networks for they need their advertisement in order to provide cheaper and sometimes free programming for US.
So The owners of the CBS, Fox and NBC networks accused Dish of copyright infringement because even though, technically we’ve been able to skip ads for years now, we have never been offered the opportunity with such ease by a major distributor until now.
The TV networks are saying that DISH has, in effect, violated their copyrights by stripping away the traditional way they make money, and I tend to agree. Advertising revenue underwrites the high cost of producing television shows. It’s just the way it is.
Stay Wicked Fancy